It’s official. We have a brand-new look!
Novocomms has launched a bold and unified brand identity that reflects not just who we are, but where we’re going. The redesign includes a refreshed logo and sub-brand marks for each of our core divisions: Novocomms Space, SmartAntenna Technologies, Novocomms Defence, and Novocomms Solutions — all aligned under a cohesive Group brand architecture.
“This rebrand represents more than a visual refresh. It’s a signal of our evolution and ambition,” says Dr Sampson Hu, CEO of Novocomms. “Our mission to empower connectivity in every environment now extends across space, infrastructure, defence, mobility and beyond.”
Why the Change?
We’ve grown fast, from an academic spinout to a global RF engineering powerhouse. We now serve highly specialised markets with advanced RF terminals, Ka/Ku/mmWave systems, and vertically integrated design and test capabilities. Our new brand system helps us speak with one voice while respecting the strengths of each business division.
What’s New?
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A refreshed logo with clean, modern lines and still proudly red.
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Sub-brands that visually represent our domain expertise.
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A brand message that celebrates innovation, performance, and technical depth.
We’re still Novocomms, just more focused, more unified, and more prepared to support our clients as their RF innovation partner.
Thank you to our team, partners, and customers for being part of our journey. Keep an eye out for more announcements soon — the next chapter is just beginning.
