Expanding Global Reach with New Divisions and Strategic Investments
Novocomms has announced an ambitious growth strategy to expand its manufacturing capabilities, create new jobs, and strengthen its market position in consumer electronics, mobile satellite solutions, and smart city connectivity.
Under a newly established group structure, Novocomms Group, the company will operate three specialized divisions:
- Novocomms Wireless Antenna – Focused on cutting-edge antenna solutions for consumer electronics.
- Novocomms Space & Defence – Advancing mmWave and high-performance mobile satellite antennas for commercial, automotive, infrastructure, and defence markets.
- Novocomms Solutions – Delivering AI-powered IoT and connectivity solutions for urban infrastructure.
Novocomms anticipates creating up to 300 new jobs in Birmingham, UK, reinforcing its commitment to local innovation and global market impact.
Industry Leaders Driving Innovation
A team of renowned experts backs each division:
- Novocomms Wireless Antenna: Led by Sampson Hu, an industry leader in smart antenna design with 18 years of experience and supported by Professor Peter Hall, IEEE fellow and an authority in antenna research.
- Novocomms Space: Also led by Sampson Hu, with support from Professor Peter Gardner, an IEEE fellow with 35+ years of satellite and RF engineering expertise. This division specializes in next-generation mobile satellite antennas, bringing high-performance connectivity to critical industries.
- Novocomms Solutions: Spearheaded by CEO Johann Tse, a seasoned executive with extensive experience in corporate acquisitions and high-growth technology investments. This division will lead the global market in AI-integrated IoT connectivity.
“Our research points to a significant demand for AI-powered IoT solutions, particularly in smart infrastructure and urban connectivity,” said Johann Tse. “With Novocomms’ deep expertise in 5G and satellite technologies, we are uniquely positioned to deliver cutting-edge solutions that bridge this gap.”
Pioneering the Next Generation of Antenna Solutions
Commitment to innovation, efficiency and performance drives Novocomms’ growth strategy.
According to Sampson Hu, CEO, CTO, and Founder of Novocomms Group: “We believe that through better design, we can reduce the cost of materials, power consumption, and weight of next-generation mmWave and mobile satellite antennas. The industry demands higher performance and eco-friendly solutions, and Novocomms is here to deliver.”
Novocomms’ heritage of innovation, which started at the University of Birmingham, has positioned the company at the forefront of antenna technology development.
Chairman Colin Tucker, former director and CEO of Hutchison 3G and a founding director of Orange plc, sees Novocomms as a dominant force in the industry.
“I’ve witnessed UK companies rise to global leadership in niche technology markets. Novocomms has the people, vision, and expertise to lead in consumer electronics, mobile satellite solutions, and smart city connectivity.”
Novocomms’ Strategic Partnerships & Global Expansion
A core element of Novocomms’ long-term vision is strengthening partnerships with major global electronics brands. Leveraging British Design & Global Sourcing:
- UK-based R&D and antenna design expertise.
- Proven global supply chain and manufacturing infrastructure for scalability and cost-efficiency.
Colin Tucker on Novocomms’ Industry Standing:
“Our reputation for antenna innovation is well established. We are discussing with several leading manufacturers looking for partners with deep RF expertise and a scalable global supply chain.”
Birmingham: A Growing Tech Hub
West Midlands Mayor Andy Street announced during Birmingham Tech Week that “These investments highlight the West Midlands’ strength as a hub for cutting-edge technology. Novocomms’ expansion reflects the region’s ability to drive innovation while creating high-skilled jobs that support the UK’s ambition to become a global technology leader.”
With this bold expansion, Novocomms will redefine the future of wireless connectivity—bridging innovation, scalability, and real-world application.
Contact us to learn more about our cutting-edge antenna and RF solutions.
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